Brian Lawrence

The 4 laws of traction

Every creative professional wants to hone their craft, be recognized for their work, and make a living doing something they really enjoy. That means they want traction.

There are 4 things you need to gain some serious traction in a creative career (and in any career, really):
1. PASSION – What kind of work do you love to do?
2. DIRECTION – What goals do you want to achieve with your work?
3. PLATFORM – Where are you going to put your work?
4. EXPOSURE – How are you going to push your work?

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