So, I still struggle with this one.
Being successful on social media isn’t about jumping onto a platform, posting something and expecting that millions (or even thousands) of people are going to see you and like and comment and follow your profile.
Try to remember the SOCIAL aspect of social media. Engage other people and brands with likes and comments, and share things you find interesting with the people who have chosen to follow you – and PLEASE avoid creepy or salesy DMs.
Listen to what people are saying on the different platforms, find your crowd and join a conversation with some constructive input – you don’t always need to try and start your own.
To truly be successful in any kind of marketing you need to humanize your brand. And doing social media right is one of the easiest ways to do that.