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The 4 laws of traction

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Think of your career as a long term investment

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What makes you valuable in the job market?

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The start is always the hardest part

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Marketing is about people, not tactics, platforms and algorithms

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People’s lives don’t revolve around your work – their lives revolve around them, and your work is just a small part of it

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If you want to create more, make content that feels natural to you

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Good work, Cheap work, and a lot of work – You can (probably) get two, but never all three at the same time

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Take regular breaks, or your body will take them for you

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Nobody likes ads

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